What is Amazon's main image policy?Detailed explanation of the latest policy of Amazon's main image

On the Amazon platform, whether it is the search interface for platform keywords, the associated recommendation interface, or various advertising interfaces, only the main image of the product can be effectively displayed before the user clicks to enter the listing.

That is to say, the main image policy of the Amazon platform has a great impact on the click-through rate of our products.

Because the main image policy is very important to merchants, Amazon's main image policy is also the most strict.

What is Amazon's main image policy?

Now let's sort out with you what Amazon's main image policy is.

The picture must have a pure white background

• There are also many seller consultations on the platform: Why does my competitor use a pure white background, but it has been safe and sound?
• In fact, the detection of pictures on the Amazon platform is not particularly strict, and sometimes illegal pictures may exist for a long time without being detected.
• However, once discovered, your image will be "suppressed" directly.

The main image must not contain text, logos, borders, watermarks, etc.

• The merchant's logo can appear in Amazon's main image, but the logo cannot be displayed separately from the product.
• In addition, the platform does not allow the main image to carry any discount information or quantity information.

The item in the main image can only appear once

• That is, the main image cannot have multiple images of the same product.

Products must occupy at least 85% of the screen

• That is, the product in the main image cannot be displayed too small.
• No people are allowed in the main image (except for adult clothing)
• Except for the adult clothing category, the main image of other categories of products is not allowed to appearpersonof.

The image must be sharp with no mosaic or jagged edges

To optimize the shopping experience for consumers, blurry photos are not allowed.

In addition, there are some additional special rules in certain categories such as clothing, accessories, shoes, handbags, luggage and jewelry.

1) The goods sold must be fully displayed in the main picture (except jewelry)

• Partial display of jewelry is allowed, but partial display of other categories mentioned above is not allowed.

2) The main picture props should not be too much

• Too many props may be misunderstood by consumers that the props are actually part of the product, so consumers may have purchase differences.

3) If the main image uses a model, then the model must be standing (except for babies)

• This is also easy to understand.As a clothing model, you can only stand to display products.

4) The item in the image must not have its packaging, branding or labeling (except stockings or socks)

5) Main image must not contain visible mannequins (except stockings or socks)

In addition, the Amazon platform will have other additional requirements, mainly as follows:

1.  The longest side of the main image should not be less than 1600 pixels.
2. Amazon main image does not support gif animation format.
3. Main image must not contain nudity or sexually suggestive elements.
4. The longest side of the image must not exceed 10,000 pixels.