He aha ka manaʻo o ka mea hoʻohana micro-business fission?WeChat viral fission marketing success story

He aha ka manaʻo o ka mea hoʻohana micro-business fission?

10 mau hihia kūleʻa o ke kūʻai aku ʻana i ka viral fission

ʻO ka mea mua, pono ʻoe e hoʻomaopopo he aha ke kumu kumu o ka fission?

• ʻO ka fission ma ke ʻano, ʻo ia ka fission o ka cell, ka fission o ka nucleus, 1 fission i 2, 2 fission i 4.

He aha ke ala a me ka loina o WeChat fission marketing?

• Ma ke ʻano o ka ʻoihana, ʻo WeChat mea hoʻohana fission he mea hoʻohālikelike.
• IWechat marketing, ʻo ia ka mea i kapa ʻia ʻo "viral fission marketing".

Pehea e hiki ai i nā mea hoʻohana ke hoʻolaha, e hopena i "Kūʻai viral"Fission?

ʻOiaʻiʻo, maʻalahi loa ka hana kikoʻī o ka viral fission marketing ^_^

Mea Hoʻohana Fission Case 1: Kaʻai mea hoʻohana Fission

Hiki i nā mea hoʻohana i kauoha mua i nā meaʻai ke ʻai i 2 meaʻai wikiwiki manuahi ma hope koke o ka hoʻolaha ʻana i 1 mea hoʻohana hou.

• He mea hoʻowalewale ia no kēlā me kēia limahana keʻena no ka mea he nui nā hoa hana a kēlā me kēia kanaka.
• Inā loaʻa iā ʻoe he mau hoa hana a paipai iā lākou, hiki iā ʻoe ke mālama iā ʻoe iho i ke kālā ʻaina awakea hoʻokahi mahina.
• He kumukūʻai kūpono no nā hui meaʻai e kiʻi i nā mea hoʻohana hou no ka liʻiliʻi o 10 mau kālā.
• ʻO ka mea ʻē aʻe, e hāʻawi kēia ala iā ʻoe i kahi inoa maikaʻi.

ʻO kēia ke kālepa fission mea hoʻohana maʻalahi loa!

ʻO ka ʻoiaʻiʻo, ʻoiai ka nui o nā mea hoʻohana ma ke kumu, ʻoi aku ka maʻalahi o ka fission.

Hoʻokahi wale nō huaʻōlelo o ka fission core - nā helu:

• (1) Hoʻokaʻawale
• (2) Māhele

ʻO ka hihia fission mea hoʻohana ʻoihana liʻiliʻi 2: Ua hoʻopau nā huahana mālama ola i ke kūʻai aku i loko o 5 mau mahina

Eia ka hihia maoli:

kekahipāpāho houUa hoʻohana ʻia ka luna hana ma Dekemaba 2016Kūʻai Kaiauluhana aHoʻolaha PūnaeweleI ka hopena, aia nā mea hoʻohana kahiko i loko o ke kaiāulu No kahi huahana momona momona ʻole, ua hoʻomaikaʻi nui ka ʻili, a ua oʻo ʻo ia no ka hapalua makahiki.

E ʻae i nā mea hoʻohana e kaʻana like i kā mākou poster:

1. Aia ma ka pepa ka mea maoli ma mua a ma hope o ka hoʻohālikelike ʻana o ka mea hoʻohana
2. Noho ka meaʻai meaʻai QR code
3. E kaʻana like i kāu pōʻai o nā hoaaloha, e lawe i nā kiʻi kiʻi i ka meaʻai meaʻai, a hiki iā ʻoe ke komo i ka hanana kūʻai 2 loaʻa 1 manuahi.

ʻO kēia ka hopenaEʻulalaUa pahū ka hanana, a ua pahū nā kūʻai i ka lā hoʻokahi no 5 mahina, a ua pau koke ke kumukūʻai, ʻo ka mea pōmaikaʻi, aia ka moku ma ke ala a hiki koke mai, a i ʻole e ʻāhewa ʻia au a make.

Ka hihia fission mea hoʻohana 3: China Mobile fission mea hoʻohana

ʻO Mobile KinaPehea e kiʻi ai i nā mea kūʻai aku e kuhikuhi aunoa?

ʻO Kina Mobile, ʻo ia ka mea i hana ai!E noi i ke kākau ʻōlelo mua e ʻōlelo hou i hoʻokahi huaʻōlelo:

• "Hiki iā ʻoe ke hoʻolauna mai iaʻu i kahi mea e huki ana i ka ʻāwīwī kelepona?"

ʻO ka hihia fission mea hoʻohana ʻoihana liʻiliʻi 4: robot escort akamai

No laila, pehea mākou e hoʻohana ai i kēia hoʻopunipuni fission i kā mākou ʻoihana kūʻai aku?

1) He mea maʻalahi loa ia. No ka laʻana, ke kūʻai aku nei ʻoe i nā waiwai, kūʻai kekahi i ka Alpha Egg (intelligent escort robot) me ka naʻauao akamai mai iā ʻoe.

Nīnau ʻoe i ke kanaka ʻē aʻe:"Hiki iā ʻoe ke hoʻolauna mai i kekahi kanaka ʻē aʻe naʻu? Ua hoihoi paha ʻo ia i kēia hua liʻiliʻi."

2) A i ʻole ke ʻimi nei ʻoe i kahi ʻelele 99 yuan, ma hope o ka loaʻa ʻana o 1 kanaka e hele mai ma ke ʻano he 99 yuan agent.

Nīnau ʻoe iā ia:"Hiki iā ʻoe ke hoʻolauna iaʻu i kahi kanaka ʻē aʻe āu i ʻike ai? Hiki paha iā ia ke hoihoi i kēlā."

3) Ua like ia inā e hoʻopaʻa inoa ana i nā lālā pāʻoihana Wechat, a ua like ia ma hope o ka hoʻopili ʻana.E nīnau hou ʻoe iā ia a e hoʻolauna iā ia i kekahi.

"Hiki iā ʻoe ke hoʻolauna iaʻu i kekahi mea āu i ʻike ai? Ua hoihoi pū paha ʻo ia i kēlā."

Akā he aha ka pilikia me kēia?

4) Makemake kekahi e hoʻolauna iā ʻoe, akā ʻaʻole makemake ʻo ia e kūʻai aku iā ia.

Ua kūʻai ʻo ia i ka hua liʻiliʻi, haʻi ʻoe iā ia:

"Hiki iā ʻoe ke hoʻolauna i kekahi kanaka iaʻu. ʻAʻole pono ʻoe e kūʻai.

Mai ʻae aku iā ia e kūʻai aku, mai ʻae aku i ka mea āu i hoʻolauna ai e kūʻai aku, akā e hoʻolauna ʻo ia i kekahi no ʻoe, a hele ʻoe i ka ʻaelike, ʻoi aku ka maʻalahi.

Manaʻo wau e hiki i nā mea a pau ke hoʻohana i kēia hoʻopunipuni fission i ke kūʻai aku ʻana i nā huahana a i ʻole ka ʻimi kanaka.

ʻAʻole pili i ka hana ʻana a ʻaʻole paha, ʻo ia hoʻi, inā haʻalele kēia kanaka i kahi leka i kāu Moments, manaʻo ʻoe he hoihoi ʻo ia, hele ʻoe i kahi kamaʻilio pilikino, kūʻai aku ma hope o ke kamaʻilio ʻana, a i ʻole don. 'a'ole kū'ai, 'a'ole pili.

I kēia manawa, nīnau ʻoe i kekahi i kekahi:

"Hiki iā ʻoe ke hoʻolauna mai iaʻu i kekahi?"

ʻO kahi pāʻani fission maʻalahi wale nō e hana ʻole ai kāu kūʻai.No ka mea, ua nui paha ka poe!

ʻO kēia ʻano fission he mea maʻalahi a hoʻowahāwahā!

Mea Hoʻohana Fission Case 5: Fission 80 Investors

Pehea e hālāwai ai me ka nui o nā mea hoʻopukapuka?Pehea e fission a hoʻohui i nā hoaaloha ma WeChat?

Ua hilinaʻi wale ʻo ia i hoʻokahi huaʻōlelo. Ma hope o ke kamaʻilio ʻana me kahi mea hoʻopukapuka, ʻōlelo ʻo ia i ka mea hoʻopukapuka:

"Hiki iā ʻoe ke hoʻolauna i nā mea hoʻopukapuka āu i ʻike ai, i kāu mau hoa? Malia paha ua hoihoi lākou i kaʻu papahana?"

Me ia ʻōlelo maʻalahi, ke noi nei ʻo ia i ka poʻe e hoʻolauna i kekahi kanaka iā ia, e ʻōlelo hou i hoʻokahi huaʻōlelo, ma hope o ka hoʻonui ʻana i 500 miliona, aia nō ka nui o nā mea hoʻopukapuka ʻaʻohe manawa e hui ai!

Hiki iā mākou ke ʻike i ka hopena kupaianaha o ka fission mai kēia. Inā hiki iā mākou ke hoʻohana maikaʻi iā ia ma ka loulou fission, hiki iā mākou ke loaʻa i kahi hopena kupaianaha a kupaianaha loa ma mua o ko mākou manaʻo!

Nā hihia fission mea hoʻohana liʻiliʻi 6 ~ 9: kūʻai kūʻai fission

Hana 6:Ke kūʻai aku nei kahi ʻoihana liʻiliʻi i nā milkshake hoʻemi kaumaha

Inā he kuʻikahi a ʻaʻole paha, e ʻōlelo i kēia:

• "E hiki anei iā ʻoe ke hoʻolauna iaʻu i kekahi hoaaloha āu e makemake nui nei e lilo ke kaumaha?"

Hana 7:kūʻai kī kahu hānai

• "Loaʻa iā ʻoe kekahi pilikia me ka hiamoe a i ʻole kekahi pilikia a puni ʻoe?Hiki iā ʻoe ke hoʻolauna iaʻu i kahi hoaaloha i loaʻa kēia pilikia, 1 kanaka wale nō? "

Hana 8:E kūʻai aku i ka ʻinikua kaʻa

• "Hiki iā ʻoe ke hoʻolauna iaʻu i kahi hoaaloha nona ke kaʻa?"

Hana 9:kūʻai aku i nā keri nui

• "Hiki iā ʻoe ke hoʻolauna mai iaʻu i kāu hoa meaʻai? E kūʻai aku au iā ia i nā keri nui."

Mea Hoʻohana Fission Case 10: Palapala Meaʻai

He pāhana ʻai meaʻai maikaʻi a ua leʻaleʻa lākouHoʻolaha pūnaeweleUa kapa ʻia ka hana fission ʻo " passport food ".

He aha ka passport meaʻai?

He aha ka manaʻo?ʻOiaʻiʻo ua māhele ʻia i ʻelua ʻāpana.

ʻO ka māhele 1 ka mea kālepa

• Inā he kanaka kālepa ʻoe a makemake ʻoe e komo i kēia passport, pono ʻoe e hāʻawi kālā.
• Hāʻawi ka mea kālepa iā ia i ke kālā, a laila e ʻike ʻia i loko o kēia passport foodie.
• (hiki ke haehae ʻia kēia mea)

ʻO ka ʻāpana 2 ka mea hoʻohana

ʻO kēia mea hiki i ka mea hoʻohana ke uhae i kapa ʻia he coupon.

• Ke hele nā ​​mea hoʻohana e ʻai, hiki iā lākou ke hoʻemi a hoʻololi i kekahi kīʻaha i loko o ka hale ʻaina.
• ʻO ke kūlana, pono e hāʻawi ka mea kālepa i ke kālā e hoʻohui ʻia i kēia passport meaʻai.

Pehea e loaʻa ai i nā mea hoʻohana nā passport meaʻai?

Inā makemake ka mea hoʻohana e kiʻi i kahi passport, pono ʻo ia e hana i kēia mau hana:

1. ʻO ia ke kaʻana like i ka QR code o ke kiʻi i kāna pōʻai o nā hoaaloha;
2. A laila e hoʻohui i ka lawelawe lawelawe ʻo WeChat, e hoʻouna i nā screenshots i ka lawelawe mea kūʻai aku;
3. A laila, hiki iā ʻoe ke hele i ka hale ʻaina kokoke loa e kiʻi i kēia passport foodie.

ʻO ka hana maʻalahi, a i loko o hoʻokahi pule, ua hoʻohui ʻia ma mua o 2000 mau mea hoʻohana, a pololei loa!

• Inā ʻaʻole ʻoe e ʻai pinepine i waho, ʻaʻole pono ʻoe i kēia passport, ʻeā?
• Hoʻomoʻa pinepine ʻoe ma ka home a ʻaʻole hele i waho e ʻai, a ʻaʻole pono ʻoe i kēia passport meaʻai.

He aha kāu makemake i kēia mea?

• ʻO ka ʻoiaʻiʻo, ʻo ka passport meaʻai he coupon hoʻemi wale nō.
• Ua hoʻohana wale lākou i kahi ʻenehana fission, ʻo ia ka mea e ʻae ai i nā mea hoʻohana e fission iā ʻoe, a ua kūpono a kūpono hoʻi ia.

Hoʻohui ʻo Fission marketing ma ka pūnaewele a me ka offline

Ma waho aʻe o nā mea hoʻohana he nui hiki ke hele ma ka pūnaeweleHoʻolaha PūnaeweleHiki i ka Fission ke hoʻolaha i ka fission kūʻai aku ma ka pūnaewele a me waho.

Ma muli o ka hele ʻana o kekahi pūʻulu hoa e ʻai pū, a i ko lākou ʻike ʻana i kā lākou mau hoaaloha e nānā i waho, lawe lākou i kahi palapala ʻai meaʻai e ʻai me ka uku hoʻemi.

I ka nānā mua ʻana, manaʻo ʻoe he kūlana kiʻekiʻe kēia mea. He aha nā kiʻi ʻē aʻe i laila? Pehea e loaʻa ai iaʻu?

• Ua ʻōlelo ʻia aia he QR code ma ka passport, ma hope o ka nānā ʻana, hoʻohui i ka lawelawe mea kūʻai aku,
• Hāʻawi iā ʻoe i kahi QR code, a e hana ʻoe i kahi hana e kaʻana like i ka pōʻai o nā hoaaloha,
• A laila e haʻi iā ʻoe i kahi e loaʻa ai nā mea.

nui 'inoNā WechatHe ʻenehana fission maʻalahi hiki ke hoʻohui i nā tausani a i ʻole ʻumi tausani o nā mea hoʻohana i loko o hoʻokahi pule, a i kēia manawa ke hana maikaʻi nei lākou.

Papahana Hoʻopuka Palapala Meaʻai

• Hoʻopuka ʻia kahi passport foodie (coupon design) i hoʻokahi mahina.
• 60 mau mea kūʻai aku i kēlā me kēia pukana, hoʻopuka pū ʻia ma ka pūnaewele a me waho.
• ʻO kēlā me kēia hoʻolaha ʻana o nā pūʻolo huahana i kūʻai ʻia he 45000 yuan e uku ʻia he 4500% hoʻemi (XNUMX yuan) nā lilo hana.
• I nā huaʻōlelo ʻē aʻe, loaʻa i kā lākou kumu hoʻohālike ka loaʻa kālā paʻa i kēlā me kēia mahina, a ʻoi aku ka loaʻa kālā makahiki o kēia papahana ma mua o 300 miliona.

Eia kekahi, ʻaʻole hilinaʻi wale kā lākou kumu waiwai holoʻokoʻa i ke kūʻai ʻana i nā hoʻolaha, akā kūkākūkā pololei lākou me nā mea kālepa e kūʻai i nā ʻāpana.

I kēia manawa, ʻo kā lākou ʻoihanamedia-ihoMālama ʻia ka ʻoihana hoʻolaha e ka Food Passport Marketing Department, a ua hoʻohālikelike ʻia ke ʻano, no laila ke kuleana pololei ka hui.

No ka mea makemake ka luna e hana i nā papahana ʻoihana nui, a me nā papahana maʻalahi a maikaʻi.

WeChat mea hoʻohana fission hoʻolālā 

He ʻōnaehana ka hoʻolālā marketing fission viral, a ua haku ʻia ka ʻōnaehana i nā mea he nui ▼

No ka hana ʻana o kahi ʻōnaehana e like me ka mea maʻamau, pono ia e hoʻomaʻamaʻa i nā pilina ma waena o nā mea i manaʻo ʻia.

1. ʻohi mea
2. Hāʻawi i nā mea
3. waiwai kino
4. kau i nā kūlana
5. mea hoʻohana fission

Ma ke kumu o ka lawa ʻana o nā mea hoʻohana, e hana maikaʻi ma nā ʻano āpau o ka hoʻolālā fission mea hoʻohana, a ʻoi aku ka maʻalahi o ke kālepa fission.

Pehea e hoʻohana ai i nā ala i luna i kāu ʻoihana?

• ʻoiaiChen WeiliangʻAʻohe hoʻolālā pōkole e hana i ka hoʻomaʻamaʻa, akā hāʻawi ʻialawelawe kūkākūkā.

Eia kahi hana maʻamaulawelawe kūkākūkā”, hiki iā ia ke kōkua me ka ʻōnaehana a paʻa iā ʻoe e hana maikaʻi.

ʻO ka ʻokoʻa ma waena o ka hoʻomaʻamaʻa a me ke kūkākūkā

• ʻO ke aʻo ʻana wale nō ke kuleana o ka papa, ʻaʻole ma hope o ka papa.
• ʻO ka lawelawe kūkākūkā kahi alakaʻi i hoʻonohonoho pono ʻia a nona ke kuleana no ka hopena.

Inā makemake ʻoe e hana fission me ka ʻōnaehana a paʻa, e ʻoluʻolu e ʻimiChen Weiliangolawelawe kūkākūkā.